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Peroral Endoscopic Myotomy (POEM)
Peroral Endoscopic Myotomy (POEM) – Full Video with Animation Sequences (1:47)
This Q&A video, narrated by Johns Hopkins gastroenterologist, Mouen Khashab, MD, discusses the POEM procedure from many perspectives, providing prospective patients with a broad view of the procedure and its effect on patient health.
A step-by-step procedural animation of peroral endoscopic myotomy, or POEM. This procedure is used to treat achalasia, where an ESD knife is used to tunnel into the submucosa and then resect the circular muscle layer of the esophagus, so to reduce excessive pressure and allow a more natural flow of the food bolus.
The work created for this marketing initiative by Johns Hopkins Hospital and the Division of Gastroenterology & Hepatology includes a point-of-service brochure, a procedural illustration for the medical literature, and an animation that is included in a longer video about POEM and achalasia.
POEM Procedure Animation – Submucosal Tunneling (1 of 4)
A step-by-step procedural animation of peroral endoscopic myotomy, or POEM. This procedure is used to treat achalasia, where an ESD knife is used to tunnel into the submucosa and then resect the circular muscle layer of the esophagus, so to reduce excessive pressure and allow a more natural flow of the food bolus.
The work created for this marketing initiative by Johns Hopkins Hospital and the Division of Gastroenterology & Hepatology includes a point-of-service brochure, a procedural illustration for the medical literature, and an animation that is included in a longer video about POEM and achalasia.
POEM Procedure Animation – Endoscopic Myotomy (2 of 4)
A step-by-step procedural animation of peroral endoscopic myotomy, or POEM. This procedure is used to treat achalasia, where an ESD knife is used to tunnel into the submucosa and then resect the circular muscle layer of the esophagus, so to reduce excessive pressure and allow a more natural flow of the food bolus.
The work created for this marketing initiative by Johns Hopkins Hospital and the Division of Gastroenterology & Hepatology includes a point-of-service brochure, a procedural illustration for the medical literature, and an animation that is included in a longer video about POEM and achalasia.
POEM Procedure Animation – Closure of Mucosal Entry (4 of 4)
A step-by-step procedural animation of peroral endoscopic myotomy, or POEM. This procedure is used to treat achalasia, where an ESD knife is used to tunnel into the submucosa and then resect the circular muscle layer of the esophagus, so to reduce excessive pressure and allow a more natural flow of the food bolus.
The work created for this marketing initiative by Johns Hopkins Hospital and the Division of Gastroenterology & Hepatology includes a point-of-service brochure, a procedural illustration for the medical literature, and an animation that is included in a longer video about POEM and achalasia.
Client
- Johns Hopkins Division of Gastroenterology & Hepatology
Category
- Medical Animation
Industry
- Marketing
- Academic
- Healthcare
Audience
- Patient Education
Specialty
- Gastroenterology & Hepatology