Our Work
Peroral Endoscopic Myotomy (POEM)
Peroral Endoscopic Myotomy (POEM) Marketing Brochure Cover
This piece is intended as a point-of-service brochure to give patients general information on this new procedure being offered at Johns Hopkins Hospital.
The work created for this marketing initiative by Johns Hopkins Hospital and the Division of Gastroenterology & Hepatology includes a point-of-service brochure, a procedural illustration for the medical literature, and an animation that is included in a longer video about POEM and achalasia.
POEM Procedure
A step-by-step procedural illustration of peroral endoscopic myotomy, or POEM. This procedure is used to treat achalasia, where an ESD knife is used to tunnel into the submucosa and then resect the circular muscle layer of the esophagus, so to reduce excessive pressure and allow a more natural flow of the food bolus.
The work created for this marketing initiative by Johns Hopkins Hospital and the Division of Gastroenterology & Hepatology includes a point-of-service brochure, a procedural illustration for the medical literature, and an animation that is included in a longer video about POEM and achalasia.